owai.com

The book explains why certain behaviors are not logical yet prevalent in society. By understanding these irrational behavior you as a designer can create more effective product.

Must read book for designer!

This little book is very useful for any form of design, including software design. It is short, concise, and easy to read. It make you think about things that you never thought about in normal software design process.

Just finish reading the book, it is very interesting - it contain following information.

1. recognition prime decision modle.
2. the power of intuition.
3. the power of mental simulation.
4. power to spot leverage point.
5. non linear spect of problem solving.
6. power to see the invisible.
7. the power of stories.

Just finish reading the book. It contains following information,

- Directional Innovation (innovate within a field) .
- Intersectional Innovation (combining different fields).
- Leaving old network, creating new one.
- Taking risk.
- Having reserve to handle failure.